
Layering found photographs from existing sources, with pithy and aggressive text Kruger's work involves the viewer in the struggle for power and control that her captions speak of. In a trademark style of black letters against a red background, some of her instantly recognisable slogans read “I shop therefore I am,” "Buy me I'll Change Your Life" and “Your body is a battleground." Much of her text questions the viewer about feminism, classicism, consumerism, and individual autonomy and desire, although her black-and-white images are culled from the mainstream magazines that sell the very ideas she is disputing.
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